Prior to the event, E.O. Wilson Biodiversity Foundation hoped to engage a young audience and drive a broad-based attendance of supporters who care about their planet. However, the Foundation’s social media presence was nascent and they lacked a strategic plan to engage this targeted audience.
“As an anthropology major in college I understand the importance of biodiversity- and the lack of knowledge and understanding that many people have. I think bringing this knowledge to all people is vitally important, and focusing on high school students- and sparking their interest in biodiversity- is the right place to start!”
“My father was an 8th grade earth science teacher who introduced me to the incredible complexity, beauty, and fragility of our natural world. I thought this was a great opportunity to involve the next generation of kids in the practice of respecting and conserving nature. Social media’s power to contribute is special in this regard. Online communications tools like FB and Twitter allow organizations to communicate their culture to a wider, and younger audience.”
The Global Town Hall’s live stream received over 1,000 viewers at the event’s highest traffic’d point. The Foundation’s Facebook page grew from approximately 250 followers to over 1,200 over the course of three months. To date, the page has over 2,000 fans! The pro bono team also increased the Foundation’s Twitter presence from 11 followers to over 300.
By developing an engaging social media presence, Chris and Ryan helped the Foundation host an event with a thousand viewers. In the process, the team at E.O. Wilson Biodiversity Foundation learned how to interact with a young audience, setting them up well for the future.
“The project established the Foundation’s social media presence and set the stage for future growth in the space. Chris entered as a believer and exited as a convert. His passion for our cause continues to support our mission and enhance our outreach.”
“Through the application of familiar skills, I learned a lot about an unfamiliar person and community. The structure of the campaign was exciting, since grand lessons and ideas, often presented in dry language, had to be distilled into fun and accessible messages. The experience was so rewarding, I have continued to help the Foundation when I have time to do so.”
“Personally the project taught me a lot about how to effectively execute a pro bono project. It was exciting and fulfilling to see something I created actually used and have an impact.”
Chris & Ryan’s 30-hour project resulted in $3K saved for E.O. Wilson Biodiversity Foundation.