See how Reina's skills helped Philadelphia Folklore Project on an E-Newsletter project.

Selina M.

Philadelphia Folklore Project

The Philadelphia Folklore Project works to sustain vital and diverse living cultural heritage in communities in our region through collaborative projects, research, documentation and education, prioritizing folk and traditional arts in service of social change.

What did Selina need?

We produce a monthly e-news letter including events and announcements for our organization. We are unable to work with our current template. Email has become a key way of engaging our diverse constituents, our open rates are increasing and our click through rates are not. We'd like more people to learn about our services, but need a visual overhaul.

Matched On
Feb 13, 2017


Reina P.


Through my professional experience, I’ve had the opportunity to leverage my creativity and love for analytics in multiple markets. Some portfolio of achievements include increasing revenue, optimizing retail strategies, and improving brand awareness. I continue to make a positive impact where I g...
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What did Reina have to offer?

Messaging through email is particularly interesting to me because I have an interest in the science behind a users interaction with their email. I've always had the ability to go beyond the medium and relate to the user. I'm especially interested in this project because I'm especially interested in this project because of its educational mission and the opportunity to work along-side diverse like-minded individuals. For the past 4 years I've worked with an e-commerce team which relies heavily on email marketing. With this exposure, I've gained skills to code emails from scratch using HTML, test on various email clients using Litmus, and analyze core performance metrics. My experience of email marketing will not only help the Philadelphia Folklore Project deploy marketing messages, I can also ensure impactful messaging.

Reina was awesome! She helped redesign our emails. She was very communicative, efficient, and did beautiful work. Then, she taught me how to use new computer programs. I am so grateful!
Volunteer Manager profile pic
Selina M.

Volunteer Manager

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