See how Toby's skills helped The Monkey and The Elephant on a Marketing Strategy Sessions project.

Iola H.

The Monkey and The Elephant

The Monkey & The Elephant is a non-profit coffee shop in Philadelphia. Our mission is to fortify former foster youth with personal and professional skills, employment and the supportive community needed to lead a sustainable independent lifestyle.

What did Iola need?

This project is critical to growing brand awareness and traffic to our coffee shop.

Matched On
Jan 21, 2020


Toby M.


Worked for the past 12 years in marketing, advertising, budget management, branding and market research, primarily in the non-profit field. Looking to volunteer my professional skills to organisations across Philadelphia and help the city and its people grow.

What did Toby have to offer?

I have been looking to get involved in a project that ultimately helps to improve quality of life and opportunity in Philadelphia. I think The Monkey and the Elephant is a fantastic initiative to not only fundraise for a great cause, but provide the aged out foster kids with a chance to develop real life skills and have place to come together as a community. I strongly believe education is the great equalizer, and so too are opportunities to rely on a groups of friends and mentors for support as kids move into the workforce. I've worked in live entertainment, museums and destination marketing, always working to bring people to a particular locale for a particular reason. My biggest professional pet peeve are self-professed "ideas people" who have no interest in providing at least guidance as to how an idea might be implemented. I have always worked at the strategy level, moving ideas through various iterations as I gather different opinions from all experience levels and backgrounds. I then either see the idea through to the end, or give the team a blueprint to help with implementation.

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