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Search Engine Optimization Audit

Help Rebuilding Together Philadelphia assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Rebuilding Together Philadelphia
Philadelphia, PA, USA
Rebuilding Together Philadelphia
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Rebuilding Together Philadelphia
Philadelphia, PA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Web development

Posted April 2nd

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have easy access to our squarespace website and google analytics, which should make it easy for you to get started. We also have a dedicated communications staff person to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to invest in other outreach methods to reach more homeowners who need our help.

We want to work on our SEO so that low-income homeowners in Philadelphia can easily find out about our free home repair services.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Rebuilding Together Philadelphia
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Causes
Housing & homelessness Community & economic development Education
Posted by
KG
Kelly G.

Communications Manager

Our mission

Repairing homes, revitalizing communities, rebuilding lives.

What we do

Rebuilding Together Philadelphia (RTP) revitalizes communities by transforming vulnerable houses into safe, healthy and energy-efficient homes.

RTP brings volunteers and communities together to repair homes and improve lives. Each year, RTP and more than 1,300 volunteers provide free safe and healthy home repairs for 75 to 100 homeowners.