Public Relations Strategy
Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details
Our organization is creating new leadership pathways for women to collaborate and accelerste their businesses, initiatives, community programs. We have a unique vision and mission that focuses on a cross sector and trans industry approach to city revitilization. We have two apps that are in prototype and beta testing stages that will serve as incubators for a diverse community of women leaders. We need help getting the word out and media placements.
What we have in place
- We currently have an intern who can manage the follow-up, which should make it easy for you to get started. We also have myself who is willing to be the front person and who has, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to again, put all efforts and resources into doing what we do best.
Visibility and voice are key for our organization to succeed and for our users and beneficiaries to gain traction within the movement. While I have experience in television and news, I am wearing a ton of hats and cannot manage being in front and behind the pr machine. I find this project uniquely different than the social media one. Having a plan would help us... no, it would push us out and in front and would allow us the opportunity to share our mission to all stakeholders.
Project plan
Our mission
We are intelligent and progressive women's media serving global urbanites as advocates of agency and empowerment. Our deep-dive profiles, solutions journalism, and easy-to-implement calls to action invite readers who live at the intersection of identity and policy, to think and do with meaningful consideration and a joyful engagement.
What we do
Our eponymous magazine is the go-to resource for the global-minded and socially conscious city woman. Editorial content includes stories of personal and professional growth, hurdles and successes, resources for financial, legal, and cultural literacies.
Alongside our free content, we offer a curated collection of real-life inspo - socially conscious, affordably luxe quality products, print editions, services, and courses as guideposts identifying spaces where it's great to be a woman.