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Google Analytics Set Up & Training

Help Pegasus Therapeutic Riding Academy Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Pegasus Therapeutic Riding Academy Inc.
Philadelphia, PA, USA
Pegasus Therapeutic Riding Academy Inc.
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Pegasus Therapeutic Riding Academy Inc.
Philadelphia, PA, USA

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Cause
Human services
Skills
Data analysis Digital marketing Information technology

Posted March 29th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Pretty straight forward. I am the main contact that works with the website and the google suite for non-profit, so I'm easy to work with, comfortable with the systems (but not skilled enough to do this on my own).

What we have in place
  • We have not had this set up at all for our website (embarrassing). We use word press and recently started using google suite for non-profit. Need to install google analytics to the website. I am the main person that coordinates the website and have a basic / decent working knowledge to assist with getting this done quickly and efficiently.
How this will help
This project will save us $4,762 , allowing us to Provide additional therapy lessons for our clients, increase our visibility to get new clients & volunteers & help find new donor partners.

We have not had google analytics installed on our website and I view it as a basic need to evaluate where our site traffic is coming in to help us create a google ad words and advertising scenario later on this year.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Pegasus Therapeutic Riding Academy Inc.
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Causes
Human services Animals Disease & medical research
Posted by
Alexandra M
Alexandra M.

Executive Director

Our mission

The Pegasus Therapeutic Riding Academy program partners with horses, utilizing their movement and important bond between horse and rider, to promote improved physical and emotional well-being and independence for individuals with disabilities. At Pegasus we provide therapeutic exercise in various forms always emphasizing ability and maintaining an environment of respect and trust for our riders, volunteers and horses.

What we do

Pegasus TRA provides therapeutic riding lessons, equine assisted activities and therapies to the Philadelphia and surrounding communities. We provide volunteer opportunities for students and adults within our programs 6 days a week, year round.

Testimonials

Read the Impact Story
Bahador was extremely knowledgeable and well versed in the project we posted. He completed the project quickly with us, made sure we were trained on what we needed for follow up items for reports on our analytics. Pleasure to work with and we're grateful to have had his partnership to help us get our google analytics set up. He even went above and beyond to ensure some of out other tech systems were set up correctly.
Alexandra M.
Alexandra M.

Executive Director

Google Analytics Set Up & Training Project

Alex had very clear expectations about what they would like to track. That definitely helped with the setup process.
Bahador J.
Bahador J.

Volunteer