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Social Media Content Calendar

Help Literacy Council of Norristown get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Literacy Council of Norristown
Norristown, PA, USA
Literacy Council of Norristown
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Literacy Council of Norristown
Norristown, PA, USA

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Cause
Education
Skills
Digital marketing Social media

Posted April 29th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Hi, We are a very small nonprofit with just a Facebook and Twitter account, but we need help keeping them up to date. I think a social media calendar will allow us to plan out and manage the social media. I hope you can help us! We would really appreciate it.

What we have in place
  • We currently have Facebook and Twitter accounts, which should make it easy for you to get started. We also have a couple websites we repost from and agency news, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to help pay for the teachers that teach our students.

We hope to become more visible within the community to attract students, tutors and hopefully donors.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Literacy Council of Norristown
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Cause
Education
Posted by
Sue W
Sue W.

Executive Director

Our mission

Literacy Council of Norristown (LCN) empowers adults to improve literacy skills or learn the English language utilizing trained volunteers and teachers who provide tutoring or classroom instruction at no cost.

What we do

We provide one-on-one tutoring for adult learners in GED preparation, improving reading and math skills, citizenship preparation, as well as English as a Foreign language classes.

Testimonials

Read the Impact Story
Jacob was awesome. Not only did he create content and set us up on social media, but he really sent us in the right direction for future posts that we will create ourselves.
Sue W.
Sue W.

Executive Director

Social Media Content Calendar Project

(No testimonial has been submitted by Jacob)