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This project was completed on Nov 17, 2019
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Matched with Jennifer P.
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See the Impact story
Market Analysis
Good for groups
Center for Literacy
Market Analysis
Project details
What we need
- A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
- A summary of the Organization's strengths and weaknesses, related to its program goals as needed
- A summary of competitors or potential collaborators
- An appendix of all data gathered to perform analysis, including sources
Additional details
We seek help to develop an effective marketing strategy for our organization. We would like the product to be a compelling case statement that includes an environment scan, a statement of our differential advantage (what makes us uniquely qualified to succeed at the work we do), a summary of our programs and initiatives, and a strategy for achieving outcomes.
What we have in place
- A board-led strategy committee recently developed three strategic goals and corresponding key objectives to reduce our expenses, increase our revenue and build a strong foundation for Center for Literacy. A Wharton Fellow also developed a Logic Model based on the goals and objectives. We have a recent two-pager that contains an overview, history, programs, activities and achievements; and a write-up on how we do program evaluation and track outcomes.
How this will help
This project will save us $10,948 , allowing us to use the knowledge gained from this project to help us fundraise.
We are now carrying the cost of overhead built for a larger program & different government regulations. Over the past year we have successfully integrated new programmatic elements that are doing well & recently found a new location that will save us money. But we need help articulating to potential partners, donors & funders why our organization is uniquely positioned to address the problem that 40% of adults in Philadelphia have "low literacy," and are struggling with basic reading.
Group volunteering guidelines
Working as a group on Catchafire
Before applying as a group:
- Have all group members identified and ready to volunteer
- Pick one group member to act as a team lead and point of contact with the organization
- Identify any tools you could use to effectively collaborate together (e.g. chat, email, whiteboarding tools)
Project plan
Our mission
To unleash the power of literacy to improve lives.
What we do
Philadelphia has more residents living in poverty, 28 percent, than any other major city besides Detroit. For a family of four, this means living on an annual income of less than $23,050.
Poverty can be directly linked to an individual’s education level. Over 200,000 adults in Philadelphia do not have a high school diploma, and many more do not have the reading, writing, math, or computer skills they need to compete for a job that pays a sustainable wage.
Center for Literacy addresses the issue of poverty and low education levels by providing free education services to adults in Philadelphia. Last year, over 30 teachers from the Center for Literacy were in classrooms at nearly 20 locations throughout the city, teaching over 1,500 students the skills they will need to enter the workforce or postsecondary education.
Currently, to best serve our community, Center for Literacy offers classes in adult basic education, English as a second language, preparation for the GED® test, and family literacy. Center for Literacy also partners with nonprofits in Philadelphia to deliver programs to other vulnerable populations, like out-of-school youth, ex-offenders, and non-custodial parents.
With free educational services from Center for Literacy and its partners, students become more apt to acquire and retain jobs, progress to postsecondary education and training programs, lift themselves out of poverty, reduce health costs, and take better care of their families.
Testimonials
(No testimonial has been submitted by Robin)
The Center for Literacy is an impressive organization making a real difference in Philadelphia. I hope my project was helpful to their cause.