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Google Analytics Reporting

Help Women's Resource Center set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Women's Resource Center
Wayne, PA, USA
Women's Resource Center
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Women's Resource Center
Wayne, PA, USA

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Cause
Gender equity & justice
Skills
Data analysis Digital marketing

Posted July 1st

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We already have Google Analytics set up, we just need an expert's advice on how to understand it better and utilize it for our new website as well as for our social media platforms.

What we have in place
  • We currently have Google Analytics, which should make it easy for you to get started. We also have someone dedicated to our social media platforms, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to focus on our clients, the heart of our organization!

We are dedicated to helping women and girls during difficult transition periods during their lives and are trying to spread our mission more effectively. We are rolling out a brand new website this summer and are expecting increased web traffic but need to understand how to interpret it. Also, we need to understand how people are getting to our website and social media pages, and how to track data and information about what interests them most.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Women's Resource Center
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Causes
Gender equity & justice Human services Youth development
Posted by
ML
Megan L.

Development Coordinator

Our mission

The mission of the Women's Resource Center is to help women and girls successfully navigate life’s transitions and inspire others to do
the same. By providing resources, tools and support for today, we create hope for tomorrow.

Testimonials

Read the Impact Story
Tracy was extremely professional. She went above and beyond what she was asked to do, providing deliverables and explaining and teaching Google Analytics step by step. I would highly recommend her to anyone. She was friendly, easy to work with, and extremely intelligent. She was a true pleasure to work with.
Megan L.

Development Coordinator

Google Analytics Reporting Project

(No testimonial has been submitted by Tracy)