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This project was completed on Jul 20, 2020
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Matched with Lilian S.
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See the Impact story
Visual Brand Guide
Grown Women Dance Collective
Grown Women Dance Collective
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Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
We will soon rebuild our website (an amazing Catchafire volunteer did a website audit.) We will be working on getting new letterhead, business cards, brochure, and putting together a press package. I'd like a great eye to give us a cohesive idea of what our branding should visually look like.
What we have in place
- We currently have a logo, a website, FB, Instagram, terrible letterhead, which should make it easy for you to get started. We also have Lots of enthusiasm, exctement to work with a pro, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to spend most of our resources on bringing arts & wellness programs to low income folks: Dance to teach literacy & history to kids, Pilates for Back Pain, and Fall Prevention for Seniors.
Our work is beautiful, empowering, educational and has impact. Unfortunately, people often can't tell that we do quality work until they are actually inside the theater. Up until recently, we haven't been able to communicate the power of what we do. This is changing thanks to the brilliance of Catchafire volunteers. Thank you! Having stonger visual branding will help us attract more donors and press, allowing us to expand our programs to impact more community members.
Project plan
Posted by
Tonya A.
Artistic Executive Director
Our mission
Grown Women Dance Collective creates cross-cultural, generational, and class connections, encouraging dialogue, empowering thought and action, and building racial harmony through concert dance and wellness programs. In a positive and nurturing environment, mature dancers challenge the stereotypes of aging, create artistic work that is relevant and accessible to diverse and underserved audiences, promote mind and body healing through health and fitness programs, and create economic opportunities for young people.
What we do
Arts & Wellness for Social Justice
1) World-class dance concerts that teach and celebrate Black history; celebrating resistence, resilience, self-empowerment and joy.
2) Free community arts & wellness classes: Dance, Dance with Literacy (Black history and African American poetry), Pilates for Back & Joint Pain, Fall Prevention for Seniors
3) Pilates & Joyful Movement Life Skills Certification- creates audacious movement leaders in under resourced communities that bring arts, pain prevention, fall prevention, nutrition, financial literacy, and well paying careers into their own communities.
Testimonials
Lilian is amazing!! She is brilliant, creative, organized, listens and hears with both her heart and brain. She did a complete brand guide for us with gorgeous logos, fonts, and colors that are rich, vibrant, full of movement, culture, texture, and beauty. I'm so excited to use her visual representation of who we are to build out our public showing. I could not be more excited about the incredible work that she's done. If you have an opportunity to work with this brilliant, compassionate, and genius of a human being, you will be blown away by her in every and all ways. Thank you!!
Tonya was fantastic! She was very clear about her vision for the organization and provided a lot of material to help me understand what Grown Women Dance Collective was about. Her feedback was always respectful and she was very appreciative of the ideas I presented to her. I'd work with Tonya again anytime!