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Search Engine Marketing Plan

Help The Community's Foundation create a plan to optimize how their website appears in search results, or with an advertising campaign.
The Community's Foundation
Springfield, PA, USA
The Community's Foundation
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The Community's Foundation
Springfield, PA, USA

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Cause
Philanthropy & capacity building
Skills
Digital marketing Search engine marketing

Posted September 9th

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • We currently have Info needed, which should make it easy for you to get started. We also have info needed, and the ability to provide any other information you need.
How this will help
This project will save us $9,148 , allowing us to award up to 3 small grants to organizations that benefit youth and children.

New website, need to optimize.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

The Community's Foundation
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Causes
Philanthropy & capacity building Education Health & nutrition
Posted by
Heather F
Heather F.

President & CEO

Our mission

TCF is committed to enhancing and improving the quality of life in your community. To achieve this mission...

We Support:

Promising Students, via our Scholarship Programs
Transformational Projects, via our Grants Programs
Charitable Endeavors, via Community Advised Funds and Donor Advised Funds

We Value:

Community Collaborations
Innovative Solutions
Strategic Investments

We Promise:

Thoughtful Listening
Careful Stewardship
Adaptability

Testimonials

Read the Impact Story
Thanks Corey- we appreciate your time and expertise!
Heather F.
Heather F.

President & CEO

Search Engine Marketing Plan Project

Heather ensured I had everything I needed to accomplish my audit. Very friendly and easy to work with.
Corey I.
Corey I.

Creative Director | Digital Marketing Manager