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Google Ads Set Up

Help Jewish Residential Services of Pittsburgh make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Jewish Residential Services of Pittsburgh
Pittsburgh, PA, USA
Jewish Residential Services of Pittsburgh
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Jewish Residential Services of Pittsburgh
Pittsburgh, PA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted December 20th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a Google Ads Grant, which should make it easy for you to get started. We also have a Director of Communications, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to use these resources for programming at the Clubhouse such as the Hanukkah Celebration, Transitional Employment, Food & Horticulture and more.

It is JRS's mission is to support individuals with psychiatric, developmental or intellectual disabilities, helping them to live, learn, work and socialize as valued members of the community. The more outreach we can accomplish, the more people we can serve, specifically within our Sally and Howard Levin Clubhouse program which is a licensed psychiatric and social rehabilitation program for adults whose lives have been disrupted by mental illness.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Jewish Residential Services of Pittsburgh
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Causes
Human services Diversity & inclusion
Posted by
CL
Caitlin L.

Director of Development and Communications

Our mission

Jewish Residential Services supports individuals with psychiatric, developmental or intellectual disabilities, helping them to live, learn, work and socialize as valued members of the community.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Caitlin)
Caitlin was very responsive and was easy to work with. We were able to work together to create a successful Google Ad Grant campaign that is currently active and bringing in new traffic. I would highly recommend working with Jewish Residential Service of Pittsburgh!
Nathan K.
Nathan K.

Volunteer