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Google Ads Set Up

Help No Peeking Theatre make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
No Peeking Theatre
Jersey City, NJ, USA
No Peeking Theatre
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No Peeking Theatre
Jersey City, NJ, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing

Posted December 26th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a google business profile, which should make it easy for you to get started. We also have images, reviews, and information, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to get the word out about our next show in NYC

We'd love to increase visibility

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

No Peeking Theatre
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Causes
Arts & culture Diversity & inclusion Education
Posted by
AMANDA L
AMANDA L.

Executive Director

Our mission

No Peeking is an immersive and inclusive theatre experience that stimulates all senses except for sight.

What we do

We produce original works to change the "face" of theatre both internally and externally. By taking away the use of sight and putting accessible and inclusive structure at the forefront, we create a whole new way to experience new and bold stories.

Testimonials

Read the Impact Story
Nathan was very helpful and always responded within a timely manner. He helped us get the Google Ads grant in the first place, which was an arduous journey I couldn't have made without him.
AMANDA L.
AMANDA L.

Executive Director

Google Ads Set Up Project

Everyone at No Peeking Theatre was responsive and great to work with. I would highly recommend working with No Peeking Theatre.
Nathan K.
Nathan K.

Volunteer