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Search Engine Marketing Plan

Help Somaus Help Inc create a plan to optimize how their website appears in search results, or with an advertising campaign.
Somaus Help Inc
Melbourne, Australia
Somaus Help Inc
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Somaus Help Inc
Melbourne, Australia

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Cause
Disaster relief
Skills
Digital marketing Search engine marketing

Posted January 7th

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • We currently have website, which should make it easy for you to get started. We also have organisation, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to to save money

Less time and no money

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Somaus Help Inc
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Causes
Disaster relief Education Health & nutrition
Posted by
Khadra H
Khadra H.

CEO

Our mission

To support humanitarian and social services development within Somali Communities by implementing programs that achieve sustainable, socio-economic development.

Programs will target health, education, agriculture, and livestock, drinking water, and environmental conservation sectors.

Testimonials

Read the Impact Story
He has done like his own work. Thanks from the top and the bottom of my heart.
Khadra H.
Khadra H.

CEO

Search Engine Marketing Plan Project

Khadra was great to work with and I would highly recommend working with this organization!
Nathan K.
Nathan K.

Volunteer