Messaging Guidelines

Help FamilyAid get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
FamilyAid
Jamaica Plain, MA, USA
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FamilyAid
Jamaica Plain, MA, USA

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Posted January 10th

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Project details

What we need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional details

We need to standardize our language. Our organization has grown and expanded our programs so much in the past year that we need to establish some new and clear messaging guidelines.

What we have in place
  • We currently have plenty of materials for review, which should make it easy for you to get started. We also have an old draft of a messaging platform, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to prevent 3 families from becoming homeless.

We're a growing organization that is doing great work. We have clear goals for the future and a plan to help even more people. But, in order to do all this work, we need to be able to communicate this to our supporters in a clear and easy to understand way.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
1
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
2
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About the org

FamilyAid
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Posted by
Rebecca L.

Communications and Annual Fund Manager

Our mission

FamilyAid empowers parents and caregivers facing homelessness to secure and sustain housing and build strong foundations for their children's futures.

What we do

FamilyAid is the leading provider of solutions to family homelessness in Greater Boston, empowering parents and caregivers facing homelessness to secure and sustain housing and build strong foundations for their children's futures. We serve over 5,000 parents and children each year through our homelessness prevention, emergency shelter, and housing support programs. Our compassionate and resourceful staff work in partnership with parents to develop realistic, effective solutions that build on their families' individual strengths and address their unique challenges.

Testimonials

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