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Logo Design & Visual Brand Identity

Help Chester Community Coalition elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Chester Community Coalition
Chester, PA, USA
Chester Community Coalition
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Chester Community Coalition
Chester, PA, USA

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Cause
Violence prevention
Skills
Graphic design

Posted January 29th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are currently using different fonts and color schemes for our website, newsletters, and brochures. We have gotten feedback that our logo could do with updating. We want to have more consistency in our communication materials.

What we have in place
  • We currently have logo, write-up on our organization, website under redesign, which should make it easy for you to get started. We also have brochure examples, and the ability to provide any other information you need.
How this will help
This project will save us $2,034 , allowing us to pay our rent, supply meals to participant families (many food-insecure), provide door-to-door transportation to therapy.

We've been told our brochures and newsletters look home-made (they are). We want to project a more professional image for prospective funders and participant families.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Chester Community Coalition
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Causes
Violence prevention Community & economic development Human services
Posted by
Frances S
Frances S.

Secretary Treasurer for Advisory Board

Our mission

To heal the psychological and emotional impact of homicides and reduce trauma-related reactive violence in the City of Chester, PA

What we do

We provide trauma-informed therapy to City of Chester families where a loved one has been assaulted or murdered. Participating families receive case-management support, as well as door-to-door transportation to appointments, childcare, and supper on therapy nights.

We also work collaboratively with other violence prevention organizations to enhance the collective impact of our work to transform the City of Chester.

We believe wholeheartedly in the possibility of recovery from trauma, we believe in the creativity and resilience of our community, and we also believe in our capacity to create change.

Testimonials

Read the Impact Story
Roxana did a wonderful job, providing us with a choice of clean, appealing logos. Her report was clear and professional. We're so grateful for her help.
Frances S.
Frances S.

Secretary Treasurer for Advisory Board

Logo Design & Visual Brand Identity Project

Had a pleasant time working with Frances. The communication was clear, and we work great together. Glad I could help them out so that they continue to work great work for their community :)
Roxana R.
Roxana R.

Roxana