This project was completed on Mar 25, 2020
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Matched with Stacey B
Matched with
Stacey B.

Copywriting

Help MileStone Academy express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
MileStone Academy
Jenkintown, PA, USA
Cause
Education

Posted February 14th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We would like to share a 500 words or less blog post covering the subject of various strategies to keep students engaged in their academic curriculum.

What We Have In Place
  • We currently have the ability for you to interview one of our educator's, which should make it easy for you to get started. We also have a marketing researcher, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on rebranding our website and social media content.

This project is important to us because we are trying to improve our website's click and bounce rates. We are also looking to engage our audience and receive their feedback.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Cause
Education
Posted by
DeAnn C.

Marketing/Outreach Coordinator

Our Mission

Mission
To educate our students with complex learning challenges that by fostering a nurturing and positive environment that utilizes research-based practices. We empower students to realize their strengths and capabilities, by teaching self-advocacy skills and strategies for overcoming frustrations that will serve them well in their future endeavors.

What We Do

MileStone Academy is a co-educational high school for students in 9th through 12th grades who have not flourished in other school environments due to the lack of interventions and resources. MileStone will provide its students a first-class education because we believe it is our responsibility to work with each student and their families to help them identify the student's strengths and weaknesses, to employ the proper interventions and to develop strategies and tools to enable our students to succeed. We utilize a curriculum that is research-based and aligned with the Pennsylvania Core Standards in a challenging, collaborative and supportive environment, thereby cultivating students who achieve success in their high school and post-high school careers. MileStone Academy develops a community of students who are Motivated Intelligent Learners Employing Strategies To Overcome and Navigate through Education.

Testimonials

It was a true pleasure working with Stacey on our copy-writing project for article/blog post on our official website. This project required medium to heavy research, exceptionally high Flesch score, and interviewing. Stacey also worked very well with our mentors and executive director to gather the information and insight she needed to prepare the article. Stacey's article will be featured in our April 2020 e-newsletter and blog, which is distributed to over 5,000 community members and professionals in the Greater Philadelphia region. Thanks to Stacey we saved about $4,000 in outsourcing fees. We would love to work with her again in the future and highly recommend her for your next project. DeAnn M Cox MileStone Academy
DeAnn Cox
DeAnn C.

Marketing/Outreach Coordinator

Copywriting Project

(No testimonial has been submitted by Stacey)