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Google Analytics Set Up & Training

Help Afro Urban Society track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Afro Urban Society
Oakland, CA, USA
Afro Urban Society
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Afro Urban Society
Oakland, CA, USA

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Cause
Arts & culture
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Data analysis Digital marketing Information technology

Posted February 17th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have Access to necessary online administration accounts, which should make it easy for you to get started. We also have Staff member with basic web development skills, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to increase our access to audience.

We want to understand how our website is performing across various web environments (e.g. apps, website, blog, social media, etc.) and hopefully open up a pathway to increased earned revenue.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Afro Urban Society
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Causes
Arts & culture Community & economic development Diversity & inclusion
Posted by
Nkeiruka O
Nkeiruka O.

Executive Artistic Director

Our mission

Afro Urban Society is a creative community committed to sustaining the resiliency, interconnection and unique artistic and cultural expressions and contributions of people of African descent in urban settings around the world.