ManifestWorks wants to create a sub-brand, mostly because we try to protect the identities of those who go through our program. As such, our previous merchandising (T-shirts with our logo) don't really work. So we had an idea. . .
What if we took one of our brand values (Indispensable) and then graphically treated it graphically the way our logo is treated. Insiders would recognize the connection. We are thinking a trucker hat. . .
Indispensability is a brand promise our organization and our alumni make as they enter the world of work. We have lots of supporters and mentors and we want them to be able to share their enthusiasm with merchandising they can get behind.
ManifestWorks is an immersive workforce development and job placement organization; we turn real-world experience into learning opportunities and jobs for those impacted by foster care, homelessness, and incarceration.