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This project was completed on Jun 4, 2020
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Matched with Edyta F.
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See the Impact story
Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
A logo and brand guidelines for one of our entrepreneurs. who makes highly nutritious multipurpose flour from cassava and yams. Her driving force is to reduce malnutrition in low income areas
What we have in place
- We currently have brand colours and pictures of product, which should make it easy for you to get started. We also have a previous packaging, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to to invest in three other entrepreneurs from underserved areas.
We are able to increase and better our chances of helping this entrepreneur with her market access
Project plan
Posted by
Amelia P.
CEO
Our mission
SOMO is the root of a Swahili word meaning "lesson". We are called SOMO because we all have lessons to learn from each other. Visionary entrepreneurs exist in informal settlements around the world.
SOMO identifies, trains, funds, and mentors entrepreneurs looking to drive social change by building enterprises in their own low-income urban communities. We invest in social entrepreneurs and provide the training and tools to help them build enterprises that change their communities from within. By investing in the right people, we help break the cycle of poverty and help bring long-term stability to urban slum areas.
What we do
Entrepreneurship Bootcamp
Our Entrepreneurship Bootcamp teaches business skills, storytelling, and financial literacy. The training is tailored to the needs of each entrepreneur and driven by the market research they conduct with our assistance. Training starts with problem solving and ideation, and is supported by market research and business planning. This is followed by financial modeling, digital literacy and capitalizing a business training.
Grow your Markets
Entrepreneurs are able to sell their products through SOMO. We have both a physical store and online retail presence. Featuring the wares of our talented entrepreneurs, the shop gives them access to a larger customer base and an opportunity to expand their businesses.
Business Coaching
As part of our Acceleration program entrepreneurs receive 1:1 coaching from both the SOMO team and our volunteer advisors. SOMO's advisors provide mentorship and help grow Somo businesses. Entrepreneurs have access to monthly startup series events where Somo advisors teach lessons on areas of expertise. Somo advisors provide 1:1 support to businesses either through office hours or by working directly with one enterprise.
Investment
As part of our Acceleration program, SOMO provides non- repayable financing to entrepreneurs for initial capital expenditures to get their ventures started. Later stage funding is provided as debt capital. Continued funding is contingent on success metrics developed by the entrepreneurs and SOMO team
Testimonials
(No testimonial has been submitted by Amelia)
They were very polite to work with and gave me a lot of material to work off of and to learn about their organization. It was a lot of fun to work on this project and I hope to work with them again in the future.