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Google Analytics Set Up & Training

Help Youth Service, Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Youth Service, Inc.
Philadelphia, PA, USA
Youth Service, Inc.
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Youth Service, Inc.
Philadelphia, PA, USA

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Cause
Human services
Skills
Data analysis Digital marketing Information technology

Posted February 26th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I am looking to set up a Google Analytics to help us track our marketing efforts and use more data based campaigns. I started to set up the Google account but I am having trouble getting things started.

What we have in place
  • We currently have google account, which should make it easy for you to get started. We also have a webmaster and marketing manager to talk with, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to use the money to further support our programs and clients

This project will help the agency achieve its marketing goals of spreading awareness of the agency's work which hopefully will lead to more community partners, donors and volunteers.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Youth Service, Inc.
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Causes
Human services Housing & homelessness Youth development
Posted by
Dan B
Dan B.

Marketing Manager

Our mission

Youth Service, Inc. is a non-profit organization that has provided immediate shelter and support services to Philadelphia's children, youth and families for over 67 years. YSI offers unique programs and niche services throughout the city, including Philadelphia's only Crisis Nursery program and the largest shelter in the area for homeless and runaway teens. Through shelter, counseling, and in-home support services, YSI reaches more than 5,000 clients annually, the majority of whom live below the poverty level.

Testimonials

Read the Impact Story
Joel was great! We've worked on multiple projects now.
Dan B.
Dan B.

Marketing Manager

Google Analytics Set Up & Training Project

(No testimonial has been submitted by Joel)