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Matched with Isabel K
Matched with
Isabel K.

Visual Brand Guide

Help Onyx Valley of Culture Trust Greater Philadelphia provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.

Posted February 28th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • We currently have Logo, assets, and some direction with a mood board, which should make it easy for you to get started. We also have Access to design tools, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Sponsor more students for programming such as company onsite visits and workshops

We would like to present a more polished and professional image to the students we want to attract

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Onyx Valley is creating and delivering an invitation to underrepresented groups and people from diverse backgrounds to join the tech community. We offer resources to college students, recent grads, and up-and-coming professionals to realize promising opportunities.

What We Do

We offer workshops, training programs, and real-world experience to teach students the critical thinking and technical skills they will need to become top performers in the tech industry.

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