Visual Brand Guide

Help Services, Immigrant Rights, and Education Network provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We recently updated our logo and expanded by opening an office in Fresno, CA surviving rural immigrants and refugees. We'd like to create consistency with our brand while also distinguishing our work in the rural area.

What We Have In Place
  • We currently have Yes all of the above, which should make it easy for you to get started. We also have Client stories and photos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Hire grassroots leaders to support with our immigrant rights work

We'd like more cohesion in our social media and public presence especially given that we've expanded quite a bit within the last four years. We serve the Bay Area and Central Valley and like to distinguish between these two areas with our marketing materials

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

SIREN’s mission is to empower low-income immigrants and refugees in Northern California through community education and organizing, leadership development, policy advocacy and naturalization services.  We believe that all people regardless of legal status or nationality are entitled to essential services, human dignity, basic rights and protections, and access to full participation in society.

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