Website Audit

Help Waterbury Symphony Orchestra assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Waterbury Symphony Orchestra
Waterbury, CT, USA
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Waterbury Symphony Orchestra
Waterbury, CT, USA

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Posted March 19th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What we have in place
  • We currently have goals and ideas and questions, which should make it easy for you to get started. We also have google analytics, and the ability to provide any other information you need.
How this will help
This project will save us $7,777 , allowing us to develop audiences, generate more earned income, AND most importantly, $6,772 provides music education for at risk kids in our community for almost an entire semester.

Our website is often the first point of contact with our patrons. We had an old, clunky website that had not been updated in years. Last fall we did a quick redo, transferring to a Wix platform. We have not yet finished fleshing it out and have reached the limits of our abilities with mobile optimization, pop up screens, and best practices in general. We need an expert!

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Waterbury Symphony Orchestra
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Posted by
Andrea N.

Marketing & Engagement Director

Our mission

The WSO builds connections across the region with exploratory concerts, events, and educational programs. The WSO maintains a firm commitment to produce programs that are of value to its patrons, participants and community partners. This commitment is rooted in the Symphony's core belief that music education and shared cultural experiences are essential to creating community. Founded in 1938, the Symphony has assembled over 100 of the most talented musicians across New England to perform throughout Northwest Connecticut.

Testimonials

Alison is a true professional. She started by asking great questions and then she really listened. Her website audit was thorough and detailed. She presented it in away that is organized and easy to understand. She even went an extra step and created explanation slides to give the "why" behind her recommendations. Our entire team was impressed by the quality of her work. Alison is a rock star!
Andrea N.
Andrea N.

Marketing & Engagement Director

Website Audit Project

Andrea was a fantastic partner to work with on this project! She promptly answered my questions, provided the necessary project background and gave guidance to ensure the final deliverables would meet the organization's needs. She is a pleasure to work with!
Alison F.
Alison F.

Volunteer