This project was completed on Apr 9, 2020
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Matched with Julieth A
Matched with
Julieth A.

Visual Brand Guide

Help Wonder Connection provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Wonder Connection
Chapel Hill, NC, USA

Posted March 25th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We have a rough outline of our branding guidelines but would like assistance in putting together a formal guide before we move forward with the creation of new materials, updating our website and increasing our social media presence.

What We Have In Place
  • We currently have rough draft, which should make it easy for you to get started. We also have a defined style preference, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to provide additioanl science and nature programming to pediatric and teen patients.

One of Wonder Connection's goals in 2020 is to increase knowledge of the organization in the community and within the hospital they provide programming in. By have a style guide we can ensure the look and feel our our organization is consistent, polished and professional.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Our mission is to empower pediatric patients with the wonders of nature and science through multi-sensory learning experiences that promote joy and well-being.

Testimonials

Julieth is a clear communicator. She delivered a very professional product to us ahead of schedule. She was a pleasure to work with.
Kirstin M.

Philanthropy Manager

Visual Brand Guide Project

I really enjoyed working with Kirstin. I am grateful of having the opportunity to help her organization with this project.
Julieth Arenas
Julieth A.

Freelance Visual Designer

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