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Search Engine Optimization Audit

Help Holy Family Institute assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Holy Family Institute
Pittsburgh, PA, USA
Holy Family Institute
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Holy Family Institute
Pittsburgh, PA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing Web development

Posted April 3rd

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • Our current website was redesigned about a year ago, is live and functional, and we have an existing Google Analytics account. I currently manage the site and am available to answer any questions and can make content updates. If we need any website redesign updates, I can easily be in touch with our web designer and have changes made.
How this will help
This project will save us $5,767 , allowing us to promote our mental health services to the community during this uncertain time. Like many other organizations, we are having to make cuts and can't justify spending this extra money right now.

Holy Family Institute has been serving the Pittsburgh area for over a century and has continually adapted its programs to match the needs of the community. Unfortunately, our marketing and technology hasn't always kept up, so many in the community don't know what programs we currently offer. If we appeared higher up in Google searches, I believe a lot of people would be able to take advantage of our programs, specifically our mental health services.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Holy Family Institute
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Causes
Human services Education
Posted by
Amanda B
Amanda B.

Development & Marketing Coordinator

Our mission

Rooted in the rich tradition of Catholic social teaching and the heritage of the Sisters of the Holy Family of Nazareth, we empower children and families to lead responsible lives and develop healthy and meaningful relationships built on faith, hope and love.