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Marketing Strategy Consultation

Help Peace to the Planet brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Peace to the Planet
Beverly Hills, CA, USA
Peace to the Planet
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Peace to the Planet
Beverly Hills, CA, USA

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Youth development
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Marketing

Posted April 18th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

In light of COVID we are doing soft launch (virtual / remote program) of our Peace Kids Peace Clubs, a fully developed four-level curriculum designed for 8 to 12-year-olds to cultivate global diplomacy and peacemaking skills, ecoconsciousness and responsibility, self-respect and respect and affirmation of others, and to develop into Peacemakers--empowered to be a voice and a stand for the power and dignity of peaceful resolution and to live from a collective sense of "humanity as one."

What we have in place
  • We currently have well-established curriculum / content, which should make it easy for you to get started. We also have peace "heroes" / experts / very special guests!, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to focus on myriad other administrative and development tasks we must also do with a nimble nonprofit team

It's such an opportune time to reach kids at home in the online learning environment. We were getting ready to publish and launch physical/in-person clubs but now see this opportunity to create trusted and valued relationships with kids and families at this unusual time--and our message is so relevant and necessary and we think it will strike a much-needed chord.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Peace to the Planet
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Causes
Youth development Environment International affairs
Posted by
Kennerly C
Kennerly C.

Content and Marketing Specialist

Our mission

OUR MISSION To provide concrete programs that empower children from every part of the world to think, speak and act constructively about peace and survival of the planet, and to unite children from other cultures to discover and reinforce mutual goals and areas of understanding

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