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Logo Design & Visual Brand Identity

Help People For DJ's elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
People For DJ's
Jersey City, NJ, USA
People For DJ's
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People For DJ's
Jersey City, NJ, USA

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Cause
Youth development
Skills
Graphic design

Posted June 5th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have our first draft logo which can give an idea of what we are looking for. We would like to tweak it and give it some more hip elements in an effort to appeal to the dj/music community. We can share some other logos that we like.
How this will help
This project will save us $4,817 , allowing us to get our mission off the ground and start building our brand.

This will be the foundation of our website, social media and marketing effort. The perfect image will help people connect with us, building awareness about our brand and helping us find more potential sponsors and sponsee's.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

People For DJ's
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Causes
Youth development Arts & culture Community & economic development
Posted by
AB
Aaron B.

Volunteer Manager

Our mission

People for DJs seek to provide DJ equipment and other musical instruments to underprivileged children to enable them to pursue creative, artistic and entrepreneurial paths which will help better themselves and their communities.

(this is a work in progress)