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Google Ads Set Up

Help Phoenixville Area Time Bank make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Phoenixville Area Time Bank
Phoenixville, PA, USA
Phoenixville Area Time Bank
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Phoenixville Area Time Bank
Phoenixville, PA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted August 11th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We just overhauled our website and also received google ad grant. We want to drive traffic to our site in time for our 2 big fundraisers in Sept and October. We do not have any expertise in SEO or google ads. We need help!

What we have in place
  • We currently have newly revamped website, which should make it easy for you to get started. We also have eager volunteers, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to reach more people and grow our organization.

Our 2 big fundraisers are in Sept and October and we need to reach a wide audience for the events to be successful.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Phoenixville Area Time Bank
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Causes
Human services Community & economic development
Posted by
Mary G
Mary G.

Volunteer manager

Our mission

Phoenixville Area Time Bank is a non-profit organization that enhances people-to-people support to build a fully inclusive, resilient community through a local service exchange network.

Testimonials

Read the Impact Story
Ajay was GREAT to work with! We knew nothing about running Google Ads and he got us up and running in a short time. The ads did well and helped our fundraisers be successful. I highly recommend Ajay!
Mary G.
Mary G.

Volunteer manager

Google Ads Set Up Project

(No testimonial has been submitted by Ajay)