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Membership Strategy

Help Patchwork: A Storytelling Guild develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Patchwork: A Storytelling Guild
Bordentown, NJ, USA
Patchwork: A Storytelling Guild
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Patchwork: A Storytelling Guild
Bordentown, NJ, USA

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Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted August 17th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

I'm looking to change how we recruit members to give Patchwork a better financial outlook and to recognize and reward our members, both as benefactors and as artists. Currently, members receive a number of benefits; however, they might be regrouped or restructured in a way to grow funding and participation in our events.

What we have in place
  • We currently have membership data, online payment options, charity status, which should make it easy for you to get started. We also have a Guidestar profile, website,, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to put our energies into the mission of the guild to promote storytelling, support our tellers and teaching artists, and take care of operational costs, including promotion, PD, and community outreach.

Although Patchwork has loyal membership, many of the founding members are fading from participation and/or do not have the skills to do the behind the scenes work to keep us growing. Cultivating a new membership will aid us financially as a member-supported organization and bring in skilled volunteers or interns to complete tasks related to research, record keeping, and outreach.
This project is important to grow our people power.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Patchwork: A Storytelling Guild
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Cause
Arts & culture
Posted by
Denise M
Denise M.

president

Our mission

Patchwork: A Storytelliing Guild is dedicated to the promotion of storytelling as a vibrant, contemporary art form, as well as a folk tradition, a way of celebrating life, and a tool for personal and social transformation.

Testimonials

Read the Impact Story
Sesh provided a solid membership strategy to suit the needs and direction of Patchwork.
Denise M.
Denise M.

president

Membership Strategy Project

(No testimonial has been submitted by Seshasayi)