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Marketing Strategy Consultation

Help Philadelphia Hospitality brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Philadelphia Hospitality
Philadelphia, PA, USA
Philadelphia Hospitality
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Philadelphia Hospitality
Philadelphia, PA, USA

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Cause
Community & economic development
Skills
Marketing

Posted June 9th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

Greetings. I will need plan to articulate messaging to multiple demographic audiences: regional and national, Boomers & Get X, leisure and business market on limited human resources.

What we have in place
  • We currently have digital platforms and a dedicated human resource, which should make it easy for you to get started. We also have someone on call, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to pay for some of our resources as in utilities.

We are a tour operator engaged in destination marketing. We need to bring groups both leisure and corporate back to Philly.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Philadelphia Hospitality
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Causes
Community & economic development Arts & culture
Posted by
Mariska B
Mariska B.

Executive Director

Our mission

The mission of Philadelphia Hospitality, Inc. is to support economic growth through tourism by promoting the Greater Philadelphia Region as a premier destination for cultural and historical travel.

What we do

Custom tour operator of the Philadelphia region offering personalized itineraries, behind-the-scenes access and exceptional customer service. Our team has over 30 years of experience and insights who have carefully vetted accommodations, restaurants and attractions - all of which we will book for you. Single and multi-day tours include museums, history, cultural, gardens and culinary and more. Our guides are experienced, local experts who are multi-lingual and multi-cultural and they love what they do!