Social Media Audit

Help Healthy Foods for Healthy Kids assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Healthy Foods for Healthy Kids
Hockessin, DE, USA
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Healthy Foods for Healthy Kids
Hockessin, DE, USA

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Posted June 10th

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Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

Hi! We currently have a Facebook, Twitter and LinkedIn page. Our Instagram is brand new and we are planning a celebratory roll out on June 30 for World Social Media Day. But just because we have these platforms, doesn't mean we're using them properly. We post on FB & Twitter almost daily. LinkedIn rarely. We are looking to gain insights on how to engage and reach a larger audience.

What we have in place
  • We currently have Facebook, Twitter, LinkedIn & Instagram, which should make it easy for you to get started. We also have an engaged staff and Communications Committee eager to learn, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to continue our statewide expansion!

Our goal is to bring our program to all 300 public and private schools in Delaware by 2030. In 2020, we had 30+ schools participating and more than 12,000 students. The interest from Delaware schools outstrips the resources we currently have to support all of them, so securing more funding is an important priority. A recent brand survey we conducted clearly showed that while our mission is universally appealing, people simply don't know about us. There is so much room for growth!

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Healthy Foods for Healthy Kids
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Our mission

Our mission is to inspire healthier lives by providing youth with joyful school gardening experiences and opportunities to eat the garden-fresh vegetables they've grown.

Our vision is a vegetable garden in every school, leading to generations of healthy families throughout Delaware.

What we do

Healthy Foods for Healthy Kids mission is to inspire healthier lives by providing Delaware youth with joyful school gardening experiences and opportunities to eat the garden-fresh vegetables they've grown. We provide sustainable gardens in schools where all students participate in garden-related science curriculum. HFHK's program contributes to healthy eating habits, which in turn prevents medical conditions such as obesity, high cholesterol and heart disease.

Testimonials

Working with Natalie was a wonderful experience! She was quick but thorough and very helpful. We appreciate the insight she was able to provide and look forward to using it as we continue to develop our strategy! Thank you, Natalie!
Lydia S.
Lydia S.

Executive Director

Social Media Audit Project

I loved working on this project for Healthy Foods for Healthy Kids as I truly believe that their organization provides amazing benefits for their community. It was a pleasure working with Lydia and her team. They are doing a great job with their social channels, and I was happy to assist and provide any guidance needed.
Natalie S.
Natalie S.

Volunteer