Visual Brand Guide

Help FracTracker Alliance provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
FracTracker Alliance
Camp Hill, PA, USA
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FracTracker Alliance
Camp Hill, PA, USA

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Environment

Posted October 8th

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

FracTracker Alliance has a number of defined visual branding elements, but we need them organized into a guidelines document with additional details such as print versus web applications, logo usage, and other graphic design elements.

What We Have In Place
  • We currently have Logos, standard colors, standard fonts, which should make it easy for you to get started. We also have a detailed website wireframe, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Create custom maps for 5 grassroots groups to support their local environmental campaigns.

FracTracker Alliance maps, analyzes, and communicates the risks of oil, gas, and petrochemical development to advance just energy alternatives that protect public health, natural resources, and the climate. This project is important to help us clearly communicate technical information about the oil and gas industry to communities fighting to protect their health and environment. A consistent brand and eye-catching style is important for users to be engaged in our educational materials.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

FracTracker Alliance
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Posted by
Shannon S.

Manager of Communications & Development

Our Mission

FracTracker Alliance maps, analyzes, and communicates the risks of oil, gas, and petrochemical development to advance just energy alternatives that protect public health, natural resources, and the climate

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