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Logo Design & Visual Brand Identity

Help United Ways of Texas elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
United Ways of Texas
Austin, TX, USA
United Ways of Texas
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United Ways of Texas
Austin, TX, USA

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Cause
Human services
Skills
Graphic design

Posted October 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We are looking for a logo/branding for a new joint initiative between two organizations. Ideally, the logo/branding would be distinct, from either group's current brand. We have current branding from both organizations, branding from a joint report, and some basic ideas around name.
How this will help
This project will save us $4,817 , allowing us to use those dollars for other launch tasks to ensure we can have a statewide impact with this project.

This project represents the next step in our partnership work to support the nonprofit sector in Texas. Having our initiative branded with a distinct logo/brand identity will solidify this work and help us promote it in a more coherent and authentic way.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

United Ways of Texas
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Causes
Human services Community & economic development Philanthropy & capacity building
Posted by
MW
Molly W.

Volunteer manager

Our mission

To strengthen and support the work and impact of local United Ways in Texas.

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