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Visual Brand Guide

Help The Beacon Coalition provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The Beacon Coalition
Newburyport, MA, USA
The Beacon Coalition
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The Beacon Coalition
Newburyport, MA, USA

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Cause
Youth development
Skills
Graphic design

Posted November 2nd

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a logo and one campaign logo. We need to create a style guide to be used by everyone.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have one campaign logo we've been using, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide summer programming to 20 kids!

We are preparing to do an annual appeal and need a lean look and consistency. The logos were created by volunteers and we don't have the fonts or colors or anything.

This would really help our organization moving forward.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Beacon Coalition
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Causes
Youth development Community & economic development Human services
Posted by
AE
Andrea E.

Director of Youth and Recreation Services

Our mission

To use a positive youth development approach to build networks within each community and across the region that help decrease risk behaviors in youth and produce a healthier community.