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Social Media Content Calendar

Help International Corporate Accountability Roundtable… get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
International Corporate Accountability Roundtable/PTP
Washington, DC, USA
International Corporate Accountability Roundtable/PTP
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International Corporate Accountability Roundtable/PTP
Washington, DC, USA

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9 Followers
Cause
Justice & legal services
Skills
Digital marketing Social media

Posted November 19th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

The project I'm looking to push out is our, Capitol-Inc Campaign on corporate accountability that uses AR and art to drive progressive change by calling on the public to understand how corporations abuse their power in three industries. I'm looking for Instagram, Twitter, and Facebook posts. I'd like strategic advice along with actual content. The actual content in the content calendar is my top priority for this project. I've already created some content and have HootSuite as well.

What we have in place
  • We currently have photos, videos, website, a social media toolkit, HootSuite, which should make it easy for you to get started. We also have a list of media contacts, policy memo, fact sheets, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to empower marginalized communities by working to tell their stories through our other campaigns. We have a pretty small communications department with multiple international projects.

This project allows ICAR to achieve organizational goals by pushing the idea that every progressive issue is a corporate accountability issue. From climate change to workers' rights in the agricultural industry down to criminal justice reform, corporations have agendas that prioritize profit over people and society. This project aims to educate the public on how corporations abuse their power and how we can hold them accountable.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

International Corporate Accountability Roundtable/PTP
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Cause
Justice & legal services
Posted by
Mannal B
Mannal B.

Communications Specialist

Our mission

The International Corporate Accountability Roundtable (ICAR) harnesses the collective power of progressive organizations to push governments to create and enforce rules regarding corporations that promote human rights and reduce inequality.