Logo Design & Visual Brand Identity

Help The Everywhere Project elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Everywhere Project
Philadelphia, PA, USA
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The Everywhere Project
Philadelphia, PA, USA

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Posted January 18th

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Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

I have a logo but it definitely needs work to look cleaner and more professional. I'd also be open to a totally different idea, too! I'm very new to the world of business and branding, etc.

What We Have In Place
  • We currently have a logo and a number of designs, which should make it easy for you to get started. We also have an instagram with our general aesthetic, and the ability to provide any other information you need.
How This Will Help
This project will save us $7,842 , allowing us to invest in the community we serve through purchasing food and other needed supplies for vulnerable community members.

Having a professional logo will help us to move forward in partnering with others and receive consideration for funding.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The Everywhere Project
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Our Mission

The Everywhere Project is a community non-profit dedicated to expanding the availability of harm reduction services through raising awareness of safer drug use practices to reduce overdoses and other associated harms.

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