Logo Design

Help Hope of Buffalo, Inc (dba Peaceprints of WNY) elevate their visual identity with a new or refreshed logo.
Hope of Buffalo, Inc (dba Peaceprints of WNY)
Buffalo, NY, USA
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Hope of Buffalo, Inc (dba Peaceprints of WNY)
Buffalo, NY, USA


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Posted January 19th

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

Looking for a unique logo for our Speaking Volumes Book Club that evokes elements of our org logo/brand.

What We Have In Place
  • We currently have our agency logo, which should make it easy for you to get started. We also have some words/images we want to evoke with the new logo, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,632 , allowing us to continue providing elevated services and resources to clients returning to the community from incarceration!

The Speaking Volumes Book Club is an effort by our agency to partner with other local nonprofits to elevate conversation in our community surrounding the issues of inequity that intertwine across all issues of injustice.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

Hope of Buffalo, Inc (dba Peaceprints of WNY)
Our Mission

To strengthen our communities by rebuilding lives.

What We Do

Peaceprints of WNY is a 501c3 non-profit organization offering comprehensive reentry services to men and women involved in the criminal justice system.


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