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Facebook Ads Set Up

Help Peace to the Planet promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Peace to the Planet
Beverly Hills, CA, USA
Peace to the Planet
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Peace to the Planet
Beverly Hills, CA, USA

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Cause
Youth development
Skills
Digital advertising Digital marketing

Posted June 14th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

While we appreciate the "training" on updating and monitoring, we really don't have the bandwidth for it and since this is a very short-term project we are hoping you can stay "with" us for the duration and help us monitor and oversee through to the beginning of the program which begins July 10th.

What we have in place
  • We currently have creative already in place and can quickly make ads, which should make it easy for you to get started. We also have copywriter on hand, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to focus on the curriculum itself and ensuring that we deliver the best possible program to the kids and that everything is running efficiently from start to finish. Having this part handled helps focus!

We are launching an exciting summer enrichment program for kids and it is the first time we've done anything of this nature. We want the program to be well received and we also want really good conversion (our goal is 100 participants - so probably would need 150-200 registrations). Participants from this program will be future participants in other programs.

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Peace to the Planet
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Causes
Youth development Environment International affairs
Posted by
Kennerly C
Kennerly C.

Content and Marketing Specialist

Our mission

OUR MISSION To provide concrete programs that empower children from every part of the world to think, speak and act constructively about peace and survival of the planet, and to unite children from other cultures to discover and reinforce mutual goals and areas of understanding

Testimonials

Read the Impact Story
Joana is so knowledgeable about everything to do with social media marketing. She was able to step in and give us feedback on ad imagery and messaging as well as timing and then she set everything up in Facebook ads; she monitored campaigns in Facebook; monitored Google Analytics performance; assessed our landing page and brainstormed about user behavior and any tweaks to the website. And all along she was just easygoing and accommodating and always willing to help in any way. Thanks for everything Joana!
Kennerly C.
Kennerly C.

Content and Marketing Specialist

Facebook Ads Set Up Project

Working with Peace to the Planet was great! The people in the org are passionate and so nice! It was a pleasure working on this project!
Joana L.
Joana L.

Volunteer